Crafting the beautiful spaces between stories and steel.

Proven Capabilities from Collective Experience

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    square feet delivered 
  

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Imagine

    We offer creative and technical services from concept development to spatial planning, full drawings, visualization, and design documentation.

Craft

    Support production with technical design, mockups, fabrication, ride systems, show integration, and scenic builds for immersive guest experiences.

Construct

    Handle execution across all phases, including field direction, budgeting, scheduling, permitting, vendor coordination, and project closeout support.

We help bring bold ideas to life, from sketch to final experiences.

Smith & Perler is where story meets steel. Logan Smith, a former Walt Disney Imagineer, helped shape world-class immersive experiences. Brandon Perler, a visualization artist and interior architect, brings cinematic vision and lethal precision to every project.

With both having backgrounds in top-tier entertainment and architecture, we’ve led creative and technical teams through everything from blue-sky ideation to large-scale execution.

From E-ticket rides to boutique hotels and museum exhibits, we design places that transport. Narrative drives every detail.

Concept for a dragon-themed coaster that blends cinematic storytelling with high-speed thrills in temples, and fire-lit scenes.

Concept for an Egyptian exhibit that uses clean lines, soft lighting, and immersive spatial rhythm to present artifacts in a refined, modern setting.

Meet the team.

At Smith & Perler, we’re a creative duo with a passion for immersive, story-driven spaces. With backgrounds in design, construction, and project execution, we bring ideas to life with precision and personality. While we lead the charge, we never work alone. Our network of trusted vendors and collaborators helps ensure every project is delivered with quality and care.

Whether you're imagining a boutique interior, a themed attraction, or something entirely original, we’re here to help shape the vision and see it through. Smith & Perler blends design intuition with hands-on experience to create environments that feel intentional, engaging, and unforgettable.

Logan Smith

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Project Director

Logan Smith is the Project Director at Smith & Perler, where he oversees immersive, large-scale environments with structure, speed, and consistency. As a certified general contractor with a background in construction management, he turns bold creative visions into buildable realities while honoring every detail along the way.

His past work includes themed attractions, hospitality, and cultural projects. Before co-founding Smith & Perler, Logan worked with top developers and Walt Disney Imagineering, delivering projects that fuse narrative and precision.

Brandon Perler

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Creative Director

Brandon Perler is the Creative Director at Smith & Perler, where he drives the creative vision across immersive, narrative-focused environments. With a background in interior architecture and a sharp eye for visualization, he brings concepts to life through atmosphere, detail, and precision.

His work spans themed attractions, hospitality, and cultural spaces, guiding projects from concept to execution. Before co-founding Smith & Perler, Brandon worked with top designers and developers nationwide, including time at Gensler, helping turn bold ideas into built realities.

Facade concept for a haunted shooter ride where guests enter a ghost-filled manor with eerie windows, twisted vines, and glowing rooms.

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We help bring bold ideas to life, from sketch to final experiences.

Meet the team.

Project Director

Creative Director

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