Proven Capabilities From Collective Experience
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16+Years Experience
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78+Projects Completed
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200+Contractors Managed
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2,000,000+Square Feet Delivered
We help bring bold ideas to life from sketch to final experiences.
Smith & Perler is where story meets steel. Logan Smith, a former Walt Disney Imagineer, helped shape world-class immersive experiences. Brandon Perler, an interior architect and visualization artist, brings cinematic vision and precision to every project.
With backgrounds in top-tier entertainment and architecture, they lead creative and technical teams through everything from initial ideation to large-scale execution.
Design &
Development
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We establish the visual language early. From initial sketches to color theory, we ensure the aesthetic foundation aligns with your brand story before technical work begins.
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Narrative is the backbone of immersion. We craft compelling scripts, backstories, and guest journeys that drive the physical design.
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High-fidelity visualizations and immersive fly-throughs that allow stakeholders to experience the space before construction begins.
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We translate creative intent into buildable reality with precise CAD documentation ready for fabrication and installation.
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Custom media creation including concept illustrations, digital signage content, and projection mapping assets.
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We craft compelling visual narratives designed to secure funding, excite partners, and drive marketing efforts long before opening day.
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We handle the Request for Proposal process to find and vet the perfect architects and engineers for your specific build.
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Ensuring that the creative intent is not lost in translation during the creation of final construction blueprints.
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Navigating local codes, fire safety regulations, and authority approvals to ensure the vision is legally compliant.
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Handling the administrative side of design, including RFI responses, submittal reviews, and change order management.
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Proactively identifying potential design flaws or budget risks early in the process to prevent costly downstream issues.
Construction
Management
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Oversight of off-site fabrication and on-site assembly to ensure world-class fit, finish, and safety.
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The final layer of detail. We source, fabricate, and place props to give environments a 'lived-in' texture and narrative depth.
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We manage the bidding process for contractors, vendors, and consultants to secure the best talent at the right price.
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Strategic oversight of all technical elements, ensuring lighting, audio, and show systems integrate seamlessly.
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Design and safe implementation of atmospheric effects, pyrotechnics, and mechanical special effects programming.
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Rigorous timeline management and cost tracking to ensure opening day is met without financial overruns.
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Regular field visits to enforce quality standards, verify construction progress, and ensure safety protocols.
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Detailed rigging plans for overhead elements and programming of automated show control systems.
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Managing the owner punch list and compiling all necessary documentation for a smooth handover to operations.
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Comprehensive documentation and hands-on staff training to ensure the experience remains safe, reliable, and show-ready for years to come.
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Continued monitoring of the build after opening to manage warranty claims and ensure long-term durability.
Select a Service
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We guide every build with care, from kickoff to handoff.
Smith & Perler executes complex builds with precision, control, and accountability. We protect the creative vision while navigating real-world constraints, from permitting to technical coordination.
We manage construction from contractor mobilization through closeout, aligning every trade to deliver exactly what was promised.
Before and After of Egyptian Museum Exhibit
Industries & Environments
We adapt our process to the unique constraints of every sector.
VISUALIZE BEFORE THE BUILD
Before a single piece of steel is cut, we stress-test the guest experience through rigorous case studies and blue-sky visualization.
By creating a digital "twin" of the venue first, we solve flow bottlenecks and thematic inconsistencies before they become expensive construction change orders.
We build the amazing.
At Smith & Perler, we are a creative duo passionate about immersive, story-driven spaces. We bridge the gap between abstract dreams and physical landmarks.
With backgrounds in design and execution, we oversee the soul of the build, bringing bold ideas to life with narrative precision.
Logan Smith
Click to learn more //Logan Smith is the Project Director at Smith & Perler, where he oversees immersive, large-scale environments with structure, speed, and consistency. As a certified general contractor, he turns bold creative visions into buildable realities.
Brandon Perler
Click to learn more //Brandon Perler drives the creative vision across immersive, narrative-focused environments. With a background in interior architecture and a sharp eye for visualization, he brings concepts to life through atmosphere, detail, and precision.
Bridge the gap between
Story & Steel.
This is a technical feasibility study. We review your concept and determine how to protect the narrative while navigating structural constraints.
Start the Build
Select a time to discuss your project.